Monster energy drink became famous thanks to its bold brutal packaging and sweet-tasting citrus flavor. The regular flavor comes in a black can with a green tear-shaped M logo, implied to have been torn by the claws of a “monster “. It was known as the energy drink that will “Unleash the Beast”.
“Tear into a can of the meanest energy supplement on the planet, MONSTER energy. We went down to the lab and cooked up a double shot of our killer energy brew. It´s a wicked mega hit that delivers twice the buzz of a regular energy drink. MONSTER packs a vicious punch but has a smooth flavor you can really pound down.” (extract from www.monsterenergy.com)
Originally the main Monster product measurable distinguishes from the Red Bull was a bigger volume (16oz. against 8oz.), more caffeine (10 mg/oz.) and huge number of flavor variations. Currently there are 24 flavors of Monster Energy. Flavors span not only the typical energy drink category, but coffee (Java), tea (Rehab), juicy drinks, protein drinks and energy “shot” markets as well. Also monster as a usual transnational brand has a regional series (Ubermonster and Cuba-lima).
You may find the description of all flavor variations on: http://store.monsterarmy.com/