Because of limited time to create our blog for our regrets we have not covered all possibly interesting topics, but you can find links with our descriptions bellow:
- Case study describing creation of monster can design
- The “High” Risk of Energy Drinks – Academic article about the FDA report about the risk Energy drinks
- Energy Drinks: An Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in the United States – Comprehensive report about energy drink market in general
- Just On Call – Monster to start Japan production – Very recent article about monster Asia expansion
- just-drinks.com – Useful web site for drinks market assessment
- The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work – Article describing a placebo effect in consuming. From our point of view quite relevant to the consumption of energy drinks.
- Europe energy drink producers association – Code of practice; fruitful for understanding what permitted by the government, accepted by society and how to stay responsible in energy drink marketing.
- Monster Energy Drink FDA Probe Reputation Crisis. Measuring the Contagion Effect to Top-of-Mind Brand Red Bull – The analyses shows how the energy drink market volatile because of health issues. Article is based on evaluation of consumers conversations in social networks
- Data about Monster improvement on Facebook in 2012
- Facebook Battle: Red Bull vs. Monster Energy – Not a quite recent study, but useful as example of methodology for facebook brand assessment
- Who Does What: Energy Drinks – Article about what energy drink producers do for their promotion.2012
- What comes to mind then you think about Monster Energy drink – Also about Monsters strategy on social networks
- Social Media Face Off: Red Bull vs. Monster Energy – Recent study about the battle between Red Bull and Monster on the social networks
- Industry Analysis – How The Energy Drinks Industry Uses Social Media – One more study about energy drinks strategy in social networks
- Usable data about Monster Energy
- Red bull stratos case – Success in social networks
C.P., J.P., M.P., N.S.