Back in the 1930s, Hubert Hansen and his three sons were the go-to guys for fresh juice in Southern California. They started their family company by squeezing and selling fresh, non-pasteurized juices to local film studios and retailers. This business eventually became Hansen’s Juices, Inc. In the 1970s, Hubert’s grandson brought a new line of Hansen’s beverages into the fold with Natural Sodas and formed Hansen Foods, Inc. To the 2000s Hansen beverage business has significantly expanded and included a wide range of beverages within the growing “alternative” beverage category, but it still was an average a little known USA company. Hansen’s success started at the 2002 from the launch of a new product Monster Energy drink – which dramatically increased its revenues and still drive it.
The following graph clearly shows how Monster’s launch in 2002 is responsible for the stratospheric rise of Hansen’s stock.
Sources: http://files.shareholder.com/downloads/HANS/0x0xS865752-03-4/865752/filing.pdf / http://www.hansens.com/us/en/about-us/hansens-story/ / http://finance.yahoo.com/q;_ylt=AhR_W6Q._YBsEF8adkjgX8d.FJF4?uhb=uhb2&fr=uh3_finance_verttype=2button&s=mnst