Welcome to our blog !

We are four students of Skema Business School Sophia Antipolis (France). We are expert in marketing and communication and our goal, by launching the BULL BURNED BY MONSTERS blog, is to provide an overview of the energy drink industry worldwide and to give detailed information on the strategic management of three well-known brands: Red BullBurn and Monster.

3Brands effet

You can navigate on this blog from the different tabs on the top of the page or, if you wish, you can go directly to a specific content by clicking on an article below…

1. THE OVERALL MARKET

2. FOCUS ON RED BULL

3. FOCUS ON BURN

4. FOCUS ON MONSTER

Have a good reading,

Clémence (C.P.), Jérôme (J.P.), Marco (M.P.), Nikita (N.S.)

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