We are four students of Skema Business School Sophia Antipolis (France). We are expert in marketing and communication and our goal, by launching the BULL BURNED BY MONSTERS blog, is to provide an overview of the energy drink industry worldwide and to give detailed information on the strategic management of three well-known brands: Red Bull, Burn and Monster.
You can navigate on this blog from the different tabs on the top of the page or, if you wish, you can go directly to a specific content by clicking on an article below…
- Overall market presentation
- What’s in your energy drink ?
- Health issues
- Pestel analysis
- Porter’s 5 forces
- Additional resources
- Presentation of the brand
- Red Bull, it is…
- Red Bull’s SWOT analysis
- The Wings Team case study
- High level of sport drives Red Bull’s message
- Presentation of the brand
- Burn’s SWOT analysis
- Important dates in communication
- Does Burn needs to revive the flamme ?
- Monster’s history
- Monster’s product line
- Semantic analysis of Monster’s products description
- The brand’s fingerprints
- How Monster Energy uses sponsorship ?
- POP vs. POD
- Monster’s SWOT analysis
- Identity prism
Have a good reading,
Clémence (C.P.), Jérôme (J.P.), Marco (M.P.), Nikita (N.S.)
abullburnedbymonsters.wordpress.com 